BMW

Reveal X2

Scenography of the internal launch and reveal of the new BMW X2 within the Brandstore BMW Paris George V.
Complete transformation of the showroom for a total immersion in the universe of the X2: «Be the one who dares». Use of references to the street-art world, with customised objects and an exhibition of works of art by JonOne and Sowat.
For the vehicle reveal, creation of a display installation made of concrete walls with LED strips and inlaid X2 logo and an automated vehicle reveal device.
Partnership with the Le Feuvre & Roze gallery, Paris.

Scenography . Design . 3D modeling

Client: BMW
Agency: Creative Event
2017